Effective Date: 14th December 2024
Introduction
At Carlisle Taxi Company (“we,” “us,” “our”), we prioritize safeguarding your privacy and ensuring transparency in how your data is handled. This Privacy Policy outlines the types of information we collect, how we utilize and secure it, and your rights regarding your data. By accessing or using our services, you agree to the terms of this Privacy Policy.
Information We Collect
To provide the best possible service, we collect two types of information:
1. Personal Information
This includes data that can identify you personally, such as:
- Name
- Email address
- Phone number
- Pickup and drop-off locations
- Payment details
- Any additional information you provide during bookings or through customer inquiries.
2. Non-Personal Information
This includes information that cannot identify you directly and is used for analytical purposes, such as:
- Browser type and version
- IP address
- Device type and operating system
- Website activity, such as pages viewed, time spent, and interaction details.
Non-personal information is typically collected through cookies and analytics tools. Learn more about cookies by visiting our Cookie Policy.
How We Use Your Information
We use the information collected from you to:
- Process and Manage Bookings
- Ensuring your ride details are accurate and that the service is delivered efficiently.
- Communicate with You
- Confirm bookings, provide ride updates, and respond to inquiries.
- Enhance Your Experience
- Tailor our website and services based on user preferences and feedback to meet your needs better.
- Ensure Legal Compliance and Security
- Protect against fraud, unauthorized access, and other security risks while complying with applicable laws and regulations.
For additional details, refer to our Terms and Conditions.
Sharing Your Information
Your privacy is important to us, and we do not sell your personal information to third parties. However, in specific situations, we may share your data with trusted parties:
1. Service Providers
We may share your data with third parties essential for our operations, such as:
- Payment Processors: To handle transactions securely.
- IT Support and Software Providers: To maintain and improve our systems.
2. Legal Authorities
If required by law, we may disclose your data to:
- Comply with legal obligations.
- Respond to lawful requests by public authorities, such as court orders.
3. Business Transfers
Your information may be transferred to a new entity in case of a merger, acquisition, or sale of our business assets. However, any such transfer will remain subject to this Privacy Policy.
Cookies and Tracking Technologies
Cookies are small text files stored on your browser to improve your online experience. They help us understand user behaviour, remember preferences, and enhance website functionality.
Types of Cookies We Use:
- Essential Cookies: These are necessary for core functionality, like managing bookings.
- Performance Cookies: Used to analyze site usage and improve user experience.
- Marketing Cookies: Help deliver tailored ads and promotions.
You can manage or disable cookies through your browser settings. For a detailed explanation, visit our Cookie Policy.
Data Retention
We retain your personal information only for as long as necessary to:
- Fulfil the purposes outlined in this Privacy Policy.
- Comply with legal, regulatory, and business obligations.
Once your data is no longer needed, we securely delete or anonymize it.
Security Measures
Your data security is our priority. We implement industry-standard measures, such as:
- Encryption of sensitive information.
- Secure servers and firewalls.
- Regular security audits and updates.
While we strive to protect your data, no method of transmission over the internet or electronic storage is entirely secure. If you believe your data has been compromised, contact us immediately.
Your Rights
Under applicable privacy laws, including the General Data Protection Regulation (GDPR), you have the following rights regarding your data:
- Access Your Data: Request a copy of our personal information about you.
- Update or Correct Your Data: Ensure your information is accurate and current.
- Delete Your Data: Request the deletion of your data, subject to legal and business requirements.
- Restrict Data Processing: Limit how we use your data in certain situations.
- Opt-Out of Marketing: Withdraw consent to receive promotional communications.
- Lodge a Complaint: File a complaint with a relevant data protection authority if your rights have been violated.
For assistance with any of these rights, please email us at hello@carlisletaxicompany.co.uk.
Third-Party Links
Our website may contain links to third-party websites. These external sites operate independently of us and have their privacy policies. We encourage you to review their policies before sharing any personal data. For more guidance, visit the ICO’s Guide to Data Protection.
Updates to This Privacy Policy
We may revise this Privacy Policy to reflect changes in our practices or legal requirements. Updated versions will be posted on this page with the revised effective date. We encourage you to review this page periodically to stay informed about how we are protecting your information.
Contact Us
If you have any questions, concerns, or feedback regarding this Privacy Policy or your personal data, please reach out to us:
Carlisle Taxi Company
Phone: +44 1228 812612
Email: hello@carlisletaxicompany.co.uk
Address: 21 Ferguson Road, Carlisle, Cumbria CA2 6EG
For additional details about our company and services, visit our About Us page.
This revised Privacy Policy is comprehensive and ensures clarity while adhering to GDPR and other relevant privacy regulations. Let me know if you’d like further adjustments or refinements!